Svake godine tijekom ljetne stanke pročelje Studentskog centra krase vizuali koji podvlače crtu pod proteklom sezonom. Ove godine, odlučili smo ih ispisati autoironičnim frazama (po jedna za svaku granu djelatnosti Kulture promjene) koje pokazuju kako je SC svjestan svoje publike: mladih željnih kulture, ali i ekipe koja dane provodi u menzi, hipstera iz &TD-ovog kafića, skejtera u parku ili pijanih tinejdžera na stubama Francuskog paviljona.
THIS AND THAT
billboard campaign designcoauthor Dario Dević
client Culture of Change, Students Center
year 2010
Each year during the summer break a set of billboards commenting the work of Students Center in the past season appear on its facade. This year we decided to use autoironic phrases (one for each section of the cultural department of the Students Center) to show that the Students Center in Zagreb is aware of its audience: youngsters hungry for cultural events, but also the ones only going there for the cantine, the hipsters from the caffe or the drunk teenagers in the yard. The phrases are: Modern theatre as if. Indie music whatever. Young artists blaaah. Culture change y'know.
